What Is a Massive Transformative Purpose (MTP)?
A Massive Transformative Purpose (MTP) is a bold, aspirational mission that captures the heart of an organization and aligns people and a community far beyond its payroll. It is the core of every Exponential Organization.
What makes a strong MTP
- Massive — big enough to matter for years.
- Transformative — it aims to change an industry or community.
- Purpose — it answers why the organization exists, not just what it sells.
Why it matters
An MTP attracts talent, partners, and community, and gives an organization the leverage to grow exponentially rather than linearly.
MTP and exponential growth
The MTP sits at the center of the Exponential Organization model and complements the discipline of Scaling Up.